1. I’ve taken some crap from co-workers for my loud sock choices lately. So it was nice to see this piece in a recent NY Times style article. In a land where the uniform — jeans, hoodies and flip-flops — is purposefully nonchalant, and where no one would be caught dead in a tie, wearing flashy socks is more than an expression of your personality. It signals that you are part of the in crowd. It’s like a secret handshake for those who have arrived, and for those who want to. In case you’re wondering (and you probably aren’t), my go-to brand is Happy Socks. You can find them at Uniform, in Boston’s South End.

    I’ve taken some crap from co-workers for my loud sock choices lately. So it was nice to see this piece in a recent NY Times style article.

    In a land where the uniform — jeans, hoodies and flip-flops — is purposefully nonchalant, and where no one would be caught dead in a tie, wearing flashy socks is more than an expression of your personality. It signals that you are part of the in crowd. It’s like a secret handshake for those who have arrived, and for those who want to.

    In case you’re wondering (and you probably aren’t), my go-to brand is Happy Socks. You can find them at Uniform, in Boston’s South End.


About me

Boston guy, creative thinker, digital doer, restless mind. I'm an advisor at Custom Made and Vice President, Digital/Social Strategy at Hill Holliday. Thoughts are my own.

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