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'Tis the season for holiday parties, and the Dress Threat Level system is back in full effect.
Transcendent Social Media
I’ve been thinking a ton about bridging the digital/social/real worlds lately. I love stuff like this, where online tech comes to life in offline arenas. Those that think about social media (or shit, even just media in general) as being contained within the obvious spots, are missing the possibilities out there.
Through its new “Fashion Like” initiative, C&A has posted photos of a number of the clothing items it sells on a dedicated Facebook page, where it invites customers to “like” the ones that appeal to them. Special hooks on the racks in its bricks-and-mortar store, meanwhile, can then display those votes in real time, giving in-store shoppers a clear indication of each item’s online popularity.
I’ve taken some crap from co-workers for my loud sock choices lately. So it was nice to see this piece in a recent NY Times style article.
In a land where the uniform — jeans, hoodies and flip-flops — is purposefully nonchalant, and where no one would be caught dead in a tie, wearing flashy socks is more than an expression of your personality. It signals that you are part of the in crowd. It’s like a secret handshake for those who have arrived, and for those who want to.
In case you’re wondering (and you probably aren’t), my go-to brand is Happy Socks. You can find them at Uniform, in Boston’s South End.
@ericaderosa inspired me to create this system. Whereas most guys pick their “outfit” about 18 seconds before leaving for any given event, women have a much different progression that starts many weeks before.