First and foremost a beer strategy has to define a relevant, emotional connection to beer drinkers; something more than fun. And a desired — and relevant — brand personality needs to describe the connective tissue. Relate to the beer drinker, reach him, give him something to identify with — to aspire to, even. The badge to wear. Something positive. Then it can justify it all with a viable product attribute or two.
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Nice work for Carlsberg beer. Via @mayzyap.
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Really pretty work for Sierra Nevada, from Digital Kitchen.
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Seems appropriate that two totally indistinguishable and uninspired beers, independently ended up with two nearly indistinguishable and uninspired Facebook Timeline layouts.
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Samuel Adams Utopias on Flickr.
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Tragic side effect of a potential govt shut-down…
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Nice parody of Brewmasters from Ska Brewery
