1. "Brands need to be careful in not only what, but how much they curate. There can’t be articles that make the reader question why a brand is sharing it. Also, brands need to make sure they’re not just regurgitating content, but instead offering readers/followers valuable information, as readers will quickly determine the curated content — and thus the brand — is not worth their time"
Blog comments powered by Disqus

About me

Boston guy, creative thinker, digital doer, restless mind. I'm an advisor at Custom Made and Vice President, Digital/Social Strategy at Hill Holliday. Thoughts are my own.

Have a question? Ask me anything…