Presented without commentary.
Gorgeous piece of World Cup promo content from Beats.
Becoming a daily occurrence. #boston #fire #bfd #leatherdistrict (at We Make Heart LLC)
Broadly speaking, I’m a big fan of Dyson’s approach to product design. But I came across this in a Wegman’s recently, and it’s a great example of the fine line between design for design sake, and design for usability.
If users of the product need to cover the beautiful design with a sign informing people how to use it, the design is a failure.
Brands are so desperate “to join the conversation” on social media that most only get as far as “I gotta do the social media!” and don’t have a thoughtful way to determine what to do on the social media. They ask, “What’s our Snapchat strategy?” without ever considering if they need one.
New Legoland Discovery Center is opening up in our neighborhood. Looks awesome.
Or, put your phone down and do these things with real people in real life!
Get busy livin’, or get busy dyin’.
Shot some underwater footage with the GoPro today. There are a ton of herring that spawn near a dam on the Charles River in Watertown, so I stuck the camera in the water, and got this footage.
Food truck lunch season. In full effect. (at The Dining Car)
Messing with my new GoPro. Nothing wild yet. So far, just this close up bird-feeding footage off the fence in our backyard. Sort of the opposite of extreme.
An actual Mother’s Day card I saw at CVS this week.
Every Hermès object has to be perfectly done and in the best material and in the best way, that’s a matter-of-fact for us, a basic standard. If it’s saddle, it has to be the perfect saddle, and the same goes for every other category.
Falling Back In Love With Owned Channels
I’ve been pretty unabashed lately with my criticisms of Facebook (and social media in general), contending that organic brand-engagement is a silly marketing fantasy, and that these platforms (at best) are merely paid media channels like any other.
Turns out, I’m not really wrong. Even Facebook themselves just out and said so rather bluntly.
Like many mediums, if businesses want to make sure that people see their content, the best strategy is, and always has been, paid advertising.
Yet for some reason, everyone feigned surprise and tried to muster some pathetic outrage when this came out.
But once again, we’re ignoring the gargantuan elephant in the room - that you (as a brand) have always participated in, and continue to participate in Facebook’s world, on their terms.
You’ve been renting their space.
Instead of building a house, you decided to rent an apartment.
This means they make the rules.
You own nothing.
Jason Loehr of Jack Daniel’s puts it perfectly in this Digiday clip. He calls Facebook and the like, “leased channels”.
He goes on to say that all of their owned channels, are now most important, and I couldn’t agree more.
Microsites and the like used to seem foolish, but now how do they look, compared to practice of pouring millions into building something you don’t own and can’t control?